Sparkafire Strategies
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Services
How we put your story to work.
Strategy
“Getting to Go” Action Plans
Key Messaging
Stakeholder & Community Engagement
Reputation Management
Thought Leadership
PR & Marketing
Storytelling
Corporate Communications
Public Service Campaigns
Features
Speechwriting
Advocacy
Executive Counsel
Crisis Communications
Advertising
Collateral Materials
Sales Support
Digital
Web Development
Content Marketing
Online Reputation Management
Mobile Advertising
E-commerce Marketing
Recognition and Incentive Program Design
Have You Been Telling Stories Again?
Remember when your Mom would warn you against telling stories – like it was a bad thing? Well I’m here to tell you that stories are not only good – they’re absolutely essential to the success of any program, venture, non-profit or brand. Take for instance the naming in 2016 of Columbus as the USDOT’s Smart City Challenge winner for advanced transportation. While many of the
No Mystery in Getting to Go
In the heart of the Silicon Valley, where so much emphasis is put on strategic planning, long-range thinking and integrated systems, you’ll find a curiosity known as the Winchester Mystery House. The legend goes that Sarah Winchester, widow of gun magnate, William Wirt Winchester, distraught
Power to the Persona – Right On
Recently, I was introduced to the process of Pragmatic Marketing – a tenant of which is buyer personas. What, I asked myself, are buyer personas and why am I just now hearing about them? Not surprisingly, upon digging deeper, I discovered that essentially, developing a buyer persona is something that marketers and communicators have been doing since
Aligning Resources – Amplifying Results
So that Every Penny Spent on Marketing, Branding and Public Relations is a Penny Invested in Strategic Results
Testimonials
“In working closely with Tricia for over five years on the City’s Intelligent Community initiatives, I came to trust and respect her strategic insights and results orientation. She earned my respect and admiration for delivering a full package of solutions.”
- Paul Carlson
“Tricia takes a complete approach with her marketing and PR services. Starting first with strategy and objectives, she works back to identify, develop and execute the best approach for messaging, positioning and awareness-building.”
- Tim Haynes
“Tricia is exceptional at developing highly effective communication and PR plans that increase business success. I highly recommend her as a professional who improves your bottom line with messages that grab people’s attention.”
- Nancy Rummel
