Have You Been Telling Stories Again?
Remember when your Mom would warn you against telling stories – like it was a bad thing? Well I’m here to tell you that stories are not only good – they’re absolutely essential to the success of any program, venture, non-profit or brand. Take for instance the naming in 2016 of Columbus as the USDOT’s Smart City Challenge winner for advanced transportation. While many of the
Power to the Persona – Right On
Recently, I was introduced to the process of Pragmatic Marketing – a tenant of which is buyer personas. What, I asked myself, are buyer personas and why am I just now hearing about them? Not surprisingly, upon digging deeper, I discovered that essentially, developing a buyer persona is something that marketers and communicators have been doing since