Power to the Persona – Right On

Power to the Persona – Right On

Posted by on Jun 21, 2020 in News | No Comments

Recently, I was introduced to the process of Pragmatic Marketing – a tenant of which is buyer personas.  What, I asked myself, are buyer personas and why am I just now hearing about them?  Not surprisingly, upon digging deeper, I discovered that essentially, developing a buyer persona is something that marketers and communicators have been doing since